El Informador, one of Mexico´s oldest newspaper, launched a campaign to increase its subscription holders thru a loyalty card.
If you subscribe, you are in the “circle”.

We took the visual metaphor of the circle, and shot the whole spot on a non stop dolly track around the character, in a 360 degrees travel motionm, with “invisible” transitions made with organic wipes.

The big challenge of this project was to do the continuos circle movement in which we had 4 situations per spot, showing a full circle in which the main character gets special advantages from belonging to this “special club”

Once we had designed how the wipes would work, we scouted each location measuring to make sure that the curved tracks fitted each space, and then we timed and marked the movement, so that the dolly operator kept the same rhythm in each location, and the movement would flow as a non stop dolly.

Then, we shot the wipes in green screen, matching the lighting of each location in which it was going to be used.

All was shot on location.