Director / D.o.P. : Paco Herrera
Production Design: Mariola Zepeda
Editing & Post Production: Baklight
Color Grading: Baklight

Agency: Ogilvy / Creativos RD
Client: Allen Group
Distribution: Broadcast / Cable
Format: Full HD
Content Type:Commercial
Duration: 40 secs

Camera: Canon Mark II 5D
Optics: Canon L Series
Color Grading: Davinci Resolve

The 2011 Panamerican Games will happen in Guadalajara, and everything needs to be clean and ready for the athletes.

Allen Group, thru Cloralex and Pinol, send a cleaning group to clean and disinfect all the venues and sport arenas for the event.

Production Log

Just a few days before the >Panamerican games started, and while the Panamerican Villa was still under construction, on the finishing touches, we got full access to shoot the commercial on location.

A lot of the spaces were not ready, and we had to shoot around the construction sites, and make it look as if everything was ready for the games, when it was actually not ready.

However, the agency and client, who were overlooking the production, were thrilled with the result.

The campaign went on international TV stations all over Latin America.