El Mexicano produces all of its food with the traditional Mexican recipes, in Mexico, and is a family operated company that has grown internationally, believing and honoring family values.

In this relaunch campaign, the brand wanted to share their famiñly situations with it´s latino market in the USA.

The campaign was shot on 2 days on several locations.

All was shot in Red Cameras, and the whole project, from start to finish, took 1 week.

Besides the long version presented here, there were 30 second versions of each of the characters stories:

• The girlfriend
• The Grand Mother
• The convenient store owner

This 30 sec versions were the TV campaign that paunched in Univision nation wide in the US.