- Director : Miguel Angel Glez
- D.o.P. : Paco Herrera
- 1st A.C. : Diego Martínez
- 2nd A.C. :Rafa Hernández
- Production Coordinator: Tavo del Toro
- Production Designer: Mariola Zepeda
- Gaffer: Carlos Santacruz
- Staff: Beto Martínez, Alex Lara
- Crane: Carlos Santacruz
- Editing: Benjamin Gómez
- Music: Alejandro Segovia
- Post Production: Baklight
- Color Grading: Baklight
- Agency: Helix
- Client: Mexico´s President´s Office
- Executive Producer: Gio Higareda
- Distribution: National TV
- Format: Full HD
- Content Type: Advertising
- Duration: 30 secs
- Camera: Canon Mark II 5D
- Optics: Canon L Series
- Color Grading: Davinci Resolve
Mexico had just gone thru elections, and needed all parties to collaborate with the new government.
Th Agreement “Pacto por México” was signed, and the President needed to communicate the idea of collaboration, unifying all colors.
Helix came up with this brilliant idea of having music as the unyfing theme, and we proposed shooting it in Black and white and have “hand colored” some details on the musicians to showcase the colors of the main political parties.
The campaign went live on National Television, billboards, printed media and online.
It was a great success and wideley acknowledged and remembered thru Mexico.
We shot the whole campaign in 3 days: i day for each setting / Music piece.
All was shot hand held or in a dolly, using a Canon Mark II 5D, and then postproduced to Broadcast specs.
Making Off
